INDUSTRIAL
Website
I designed a custom website for Engineering & Inspection Services (EIS) that elevates the company’s digital presence and strengthens its role as a lead-generating tool. The project began with extensive stakeholder interviews and deep discovery sessions across each division to uncover unique needs, challenges, and growth opportunities. From there, I developed a structure that not only unified the brand but also gave each division its own space to connect to specific personas.
Key features include:
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Case Study Library – Showcasing real-world projects to build credibility and demonstrate expertise.
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Lead Generation & SEO Optimization – Implementing user-friendly forms, clear CTAs, and keyword-driven content to attract and convert new business opportunities.
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Content Engines – Producing in-house videos and professional photography to tell the EIS story with authenticity and impact.
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Clear Value Propositions – Each page begins with a concise, audience-focused statement of value, ensuring visitors immediately understand EIS’s strengths.
The result is a modern, engaging, and strategically designed website that communicates trust, highlights technical expertise, and drives measurable business growth.
landing page video
sample sections of custom website
Brand Extension
I led the development of a brand extension for Engineering & Inspection Services (EIS) designed to align the company’s structure with market needs while strengthening its overall identity. The process began with in-depth stakeholder interviews to understand both internal priorities and client perceptions. A recurring theme emerged: clients placed a high value on the convenience of accessing multiple services through a single provider.
Building on that insight, I created a brand architecture that clearly defined service divisions mapped to key market segments and customer personas. This gave each division its own identity and voice, while maintaining a unified visual system that tied everything back to the EIS master brand. The result was a framework that clarified offerings, streamlined communication, and made it easier for clients to navigate the breadth of services available.
Highlights of the brand extension included:
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Market-Aligned Divisions – Structuring the company’s services to directly reflect customer needs and buying behaviors.
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Persona-Driven Messaging – Tailoring value propositions to different client types while reinforcing the shared benefit of integrated solutions.
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Cohesive Visual System – Designing a consistent look and feel that balanced divisional distinction with corporate unity.
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Strategic Positioning – Emphasizing the advantage of “one company, many services” as a key differentiator in the marketplace.
This initiative positioned EIS as a more accessible, client-centered partner while reinforcing its reputation as a trusted, comprehensive provider.
old logo - rebranded - brand extension - brand platform
