Product Launch
I helped launch two new insurance products, LegacyAccel ™ and Guaranty Growth Builder™. With FinTech markets in mind, these two products feature the flexibility and convenience that tech-enabled companies can provide. With microsites, exclusive promo's, videos, photoshoots, email campaigns and gorgeous marketing collateral these products launched successfully. I created all of the concepts, designs, logos, video editing, photography, promo items and web design for these two products. Collaboration with compliance, sales teams, communication specialists and graphic design free-lancers.
custom promo
e-mail campaigns
and video tutorials
microsite
mood boards
product video
print & digital marketing collateral
product logo
custom promo kit
Branding
Kuvare Holdings acquired several insurance and annuity carriers of which all needed to complement one another. To enable better cohesion between the brands I created several branding guidelines, implemented a brand refresh across all six companies and created new internal and external brand assets.
trade show branding
Digital Campaigns
With each new insight into insurance agents I use digital campaigns as a nimble way to immediately address new information. From testimonials to new sales concepts to incentive programs and so much more. I create weekly, monthly and yearly email campaigns which can include graphics, surveys, video and animated gifs to simultaneously support more traditional marketing materials.
survey/incentive campaign
product launch campaign
testimonial
campaign
event
campaign
User Interface Design
I work closely with IT groups to support their digital architectures. Making sure the branding, user experience and stakeholder requests are managed with clarity. I create mock-ups, assets and workflows for team members to move projects forward.
responsive mock-up
wire frames
portal before/after
Presentations
From Power Points to Prezi's, presentation design is essential for internal meetings and external messaging. The more dynamic a presentation the better it is at retaining the attention of the audience. I create presentations to meet different skill levels and technology knowledge. I have created over 25 insurance presentations spanning product information, board meetings, public town halls to sales meetings.